Now in its fourteenth edition, Bricoday Expo&Forum is the most important B2B event for the DIY, home decoration, outdoor and technical sectors.

This year Bricoday will take place in Pavilion 3 of Fieramilanocity, the same as last year, but will occupy the entire area with an increase of approximately 30% (16,000 sq m).

From its beginnings as a simple half-day conference, it has gradually grown into a hub for the various sectors revolving around home and garden maintenance and improvement.

Its formula for success consists in grouping a significant number of companies (around 340 in 2022) in a compact and easy-to-visit environment that fosters a highly "commercial" climate made up of rapid and profitable meetings between production and distribution.

Bricoday showcases all types of DIY products. This year, some sectors are particularly well represented, including outdoor furniture, plastic products, housewares, and wood. The lighting sector remains robust, with the dedicated Bricoday Luce area featuring numerous specialized companies. Large-scale retail trade also has exhibitor spaces at Bricoday; all the major consortium/franchising brands will promote their membership offers to entrepreneurs interested in joining DIY distribution groups. The 2021 edition attracted over 6,500 visitors, approximately 35% of whom were distributors: buyers from large-scale DIY retailers, DIY store owners, wholesalers, hardware and tool retailers, and other sectors such as lighting, electrical, household goods, furniture, construction, and electronics.